Byte Array Sdn. Bhd. (“BAY”), the owner and operator of Oh!Furwatch (“Oh!Furwatch”, “we”, “us” or “our”), is committed to protecting your personal information and respecting your privacy.
This Privacy Policy explains how BAY collects, uses, stores, discloses and protects your personal information when you use the Oh!Furwatch mobile application, website, devices, services and related features (collectively, the “Services”).
We process personal information in accordance with the applicable laws and regulations of Malaysia, including the Personal Data Protection Act 2010 (PDPA) and its applicable regulations, guidelines and amendments.
By registering for, accessing or using the Oh!Furwatch Services, you acknowledge that you have read and understood this Privacy Policy.
Collection of Personal Information
BAY may collect information that identifies or relates to you when you register for an Oh!Furwatch account, use the Services, register a pet, connect an Oh!Furwatch device, scan a QR code, report a found pet, or otherwise interact with the Services.
The personal information we may collect includes, but is not limited to:
- Account information, such as your name, email address, mobile phone number, username, profile information and account credentials.
- Pet information, such as your pet’s name, species, breed, age, gender, photo, identification details and other information you choose to provide.
- Pet location information, including the location of an Oh!Furwatch device or the last known location associated with your pet, where location services are enabled.
- Device information, such as device identifiers, Oh!Furwatch device identifiers, Bluetooth information and information relating to the connection between your mobile device and an Oh!Furwatch device.
- QR code information, including information associated with QR codes used to identify an Oh!Furwatch device or pet.
- Pet recovery information, such as information submitted when a pet is reported lost, found or recovered.
- Communication information, including information or messages exchanged between a pet owner and a person who reports finding a pet through the Services.
- Technical information, such as IP address, device type, operating system, application version, browser type and information about how you interact with the Services.
- Usage information, such as pages, screens or features accessed, dates and times of use, and other information relating to your interaction with the Services.
- Purchase and transaction information, such as product or subscription purchased, order details, transaction information, billing information and information necessary to process purchases or subscriptions. Payment card or other payment credentials may be processed directly by third-party payment providers.
- User-submitted content, such as pet photos, pet profiles, descriptions, recovery information and other content you choose to submit through the Services.
- Any other information, that you voluntarily provide to BAY when using the Services.
Personal information means information that relates directly or indirectly to an identifiable individual.
Location Information
Location information is an important part of the Oh!Furwatch Services. Depending on the features you use and the permissions granted on your device, BAY may collect or process location information to provide features such as:
- locating an Oh!Furwatch device;
- displaying the last known location of your pet;
- helping pet owners locate a lost pet;
- supporting pet recovery and search activities;
- displaying relevant location information on a map;
- improving the accuracy and reliability of location-related features;
- providing other location-based features requested by you.
Location information may come from your mobile device, Oh!Furwatch device or other technologies used to determine or estimate location.
Location Accuracy and Mapping Disclaimer
Oh!Furwatch may use Google Maps and related Google mapping services to display location information and maps.
Location information displayed through the Services may be estimated, delayed, incomplete or inaccurate and may vary depending on factors including GPS availability, Bluetooth range, mobile network connectivity, device battery level, environmental conditions, map data and other technical limitations.
BAY does not guarantee that the location displayed through Oh!Furwatch or Google Maps will always be accurate, current or available, or that the displayed location represents the actual location of your pet or Oh!Furwatch device at any particular time.
Google Maps and its underlying map data are provided by Google and may be subject to Google's own terms, policies and limitations.
Oh!Furwatch is intended to assist with pet location and recovery and should not be relied upon as the sole method of locating or recovering a pet.
You may control location permissions through your mobile device settings. However, disabling location permissions may affect or prevent certain Oh!Furwatch features from functioning correctly.
Bluetooth and Device Connectivity
Certain Oh!Furwatch features may require Bluetooth or other wireless communication technologies to connect your mobile device with an Oh!Furwatch device.
BAY may process information relating to Bluetooth connectivity and device identifiers to:
- connect your mobile device to your Oh!Furwatch device;
- detect nearby Oh!Furwatch devices;
- support pet search and recovery functions;
- maintain device connectivity;
- troubleshoot technical issues;
- improve the performance and reliability of the Services
QR Code and Pet Recovery
Oh!Furwatch devices may include a QR code that can be scanned by another person if they find a lost pet.
When a QR code is scanned, the information displayed to the person scanning the code may include information necessary to help identify the pet and contact or notify the pet owner.
BAY may process information relating to the QR code scan, including the date, time and relevant information provided by the person who scanned the code.
The purpose of this feature is to facilitate communication between the person who finds the pet and the pet owner and to support the safe recovery of the pet.
How We Use Your Personal Information
BAY may collect, use and process your personal information for the following purposes:
- To create and manage your Oh!Furwatch account.
- To register and manage your pet and Oh!Furwatch device.
- To provide pet tracking and location-related services.
- To assist with locating and recovering lost pets.
- To notify pet owners when a pet is reported found or when relevant recovery information is submitted.
- To facilitate communication between pet owners and persons who find or assist with recovering a pet.
- To provide QR code scanning and pet identification features.
- To provide customer support and respond to enquiries.
- To verify and maintain the security of user accounts.
- To detect, prevent and investigate fraudulent, unauthorized or improper use of the Services.
- To troubleshoot and resolve technical problems.
- To monitor and improve the performance, functionality and reliability of the Services.
- To develop and improve our products, devices and Services.
- To process payments and transactions where payment functionality is available.
- To comply with applicable laws, regulations, legal processes or lawful requests from authorities.
- For other purposes reasonably necessary to provide and operate the Services.
Where certain personal information or device permissions are necessary for us to provide a particular feature or Service, failure to provide such information or disabling the relevant permission may prevent you from using that feature.
Marketing and Promotional Purposes
BAY may use your personal information to send you information about Oh!Furwatch products, services, subscriptions, promotions, offers, updates and other marketing or promotional communications that may be relevant to you.
Such communications may be provided through email, in-app notifications, push notifications, SMS or other communication channels where permitted by applicable law.
You may request BAY to stop or not begin processing your personal information for direct marketing purposes by contacting BAY using the contact details provided in this Privacy Policy. You may also use any unsubscribe or opt-out mechanism provided in the relevant marketing communication.
Where BAY engages third-party advertising or marketing service providers, such providers may process personal information on BAY's behalf to support the delivery, management or measurement of BAY's marketing and promotional activities, subject to applicable privacy and data protection requirements.
BAY will not sell your personal information to third parties for their own marketing purposes.
Cookies and Similar Technologies
When you visit the Oh!Furwatch website, BAY may use cookies and similar technologies to improve your browsing experience, understand how our website is used, and maintain the functionality and security of the website.
Cookies are small text files stored on your device by your browser.
You may manage or delete cookies through your browser settings. Disabling certain cookies may affect the functionality of the website.
Disclosure of Personal Information
BAY may disclose or provide access to your personal information to third parties where reasonably necessary for the purposes described in this Privacy Policy.
These parties may include:
- service providers and technology partners who assist BAY in operating the Oh!Furwatch Services;
- payment gateway providers and financial institutions for processing payments and transactions;
- hosting, cloud storage and data processing providers;
- mapping, location and technical service providers;
- communication, notification and messaging service providers;
- customer support and maintenance providers;
- online marketplace and e-commerce service providers where necessary to process or fulfil purchases;
- delivery, logistics and fulfilment providers where necessary to deliver purchased products;
- advertising, marketing and promotional service providers where necessary to support BAY's marketing and promotional activities;
- professional advisers, auditors and consultants;
- business partners where necessary to provide or support the Services;
- government authorities, law enforcement agencies, courts or other parties where disclosure is required or permitted by applicable law.
Where BAY engages a third-party service provider to process personal information on our behalf, BAY will take reasonable steps to ensure that the provider implements appropriate safeguards and handles such information in accordance with applicable data protection requirements and the commitments described in this Privacy Policy.
BAY will not sell your personal information to third parties for their own marketing purposes.
Protection of Personal Information
BAY takes reasonable and practical measures to protect your personal information from unauthorized access, collection, use, disclosure, copying, modification, loss, misuse or destruction.
These measures may include appropriate technical, administrative and organizational safeguards.
However, no method of transmission or storage over the internet can be guaranteed to be completely secure. While BAY takes reasonable measures to protect your information, we cannot guarantee absolute security.
Retention of Personal Information
BAY will retain your personal information only for as long as reasonably necessary to fulfil the purposes for which it was collected, provide the Services, comply with legal and regulatory obligations, resolve disputes and enforce our agreements.
When personal information is no longer required, BAY will take reasonable steps to delete, anonymize or securely dispose of it in accordance with applicable laws and our internal policies.
If certain information must be retained for legitimate purposes, including legal, regulatory, security or fraud-prevention purposes, BAY may retain such information for the period reasonably necessary for those purposes.
Account and Data Deletion
If you have created an Oh!Furwatch account, you may request deletion of your account and associated personal information.
Where available, users may initiate account deletion directly through the Oh!Furwatch application.
Users may also request account deletion by contacting BAY using the contact details provided in this Privacy Policy.
Upon a valid account deletion request, BAY will take reasonable steps to delete personal information associated with the account, except where certain information is required to be retained for legitimate purposes such as legal, regulatory, security, fraud-prevention or dispute-resolution purposes.
Any information retained for such purposes will continue to be handled in accordance with applicable data protection requirements.
Deletion of an account does not necessarily result in the immediate deletion of information that BAY is legally or reasonably required to retain.
Your Rights
Subject to applicable laws, you may have the right to:
- request access to personal information BAY holds about you;
- request correction or updating of inaccurate or incomplete information;
- request deletion of your personal information where legally permitted;
- withdraw consent for certain processing activities, where applicable;
- object to or request that BAY stop processing your personal information for direct marketing purposes; and
- make enquiries or complaints regarding our handling of your personal information.
Please note that withdrawing consent or requesting deletion of certain information may affect our ability to provide some Oh!Furwatch features or Services.
To exercise your rights or make a privacy-related enquiry, please contact BAY using the details provided below.
Third-Party Services
The Oh!Furwatch Services may contain links to or integrate with third-party services, applications, websites or service providers.
These may include payment gateways, Google Maps and related mapping services, cloud hosting providers, communication services, analytics services, notification services and other technology providers that support the operation of the Services.
Third-party services may have their own privacy policies and terms. BAY is not responsible for the privacy practices, content or security of third-party services that are operated independently by those third parties.
We recommend that you review the applicable privacy policies and terms of any third-party services before providing them with your personal information.
Where BAY engages a third-party service provider to process personal information on our behalf, BAY will take reasonable steps to ensure that the provider implements appropriate safeguards and handles such information in accordance with applicable data protection requirements.
International Data Transfers
Some of our service providers or technology partners may process or store information outside Malaysia.
Where personal information is transferred outside Malaysia, BAY will take reasonable steps to ensure that the information is handled in accordance with applicable data protection requirements.
Access and Correction of Your Information
If you would like to access or correct your personal information, please contact BAY at:
Byte Array Sdn. Bhd. (BAY)
Email: app@ohfurwatch.com
Website: ohfurwatch.com
When making a request, please provide sufficient information for us to verify your identity and locate the relevant information.
BAY will take reasonable steps to respond to your request within the timeframe required by applicable laws.
Changes to this Privacy Policy
BAY may update or amend this Privacy Policy from time to time to reflect changes to the Oh!Furwatch Services, our business practices, technology, or applicable laws and regulations.
Any updated version of this Privacy Policy will be made available through the Oh!Furwatch website or mobile application.
Where appropriate, BAY may notify you of significant changes through the Services or other suitable communication channels.
Your continued use of the Oh!Furwatch Services after the updated Privacy Policy becomes effective constitutes your acknowledgment of the updated Policy, to the extent permitted by applicable law.
Contact Us
If you have any questions, concerns, requests or complaints regarding this Privacy Policy or BAY's handling of your personal information, please contact us:
Location: Kuala Lumpur, Malaysia
Byte Array Sdn. Bhd. (BAY)
Email: app@ohfurwatch.com
Website: ohfurwatch.com